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Je rentre tout juste d’un voyage d’affaires en Californie. Quelle belle région ! Momzelle sera bientôt représentée sur la côte ouest américaine et j’en suis très fière. J’imagine que j’aurais dû écrire cette entrée en anglais, mais après avoir passé les derniers jours entièrement dans la langue de Shakespeare, j’avais besoin de me retrouver. Vincent et moi avons visité de magnifiques boutiques spécialisées en allaitement et maternité, dont une en particulier qui m’a rappelé l’atmosphère d’un de nos points de vente préférés, Milkface (c’est à Ottawa).
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Archive for February, 2009
Momzelle bientôt sur la côte ouest américaine (Momzelle soon in the West Coast)
Friday, February 27th, 2009Salma Hayek Breastfeeds an African Baby
Friday, February 13th, 2009[youtube=http://www.youtube.com/watch?v=Lp6wpmqVMsk]
Two things to say about this. First, go Salma ! This is really encouraging for breastfeeding women in third world countries (and here), as such a celebrity nursing in public gives a very positive image of breastfeeding. Secondly, it seems like cross-nursing and wet nursing are coming back in trend. Apparently there is even a company in LA that supplies wet nurses. This is very surprising to me, as milk banks are not well developed here in Canada, and I do not think they are in the States either. Human milk from another mom may well be the second best to your own breastmilk, but specialized facilities for sick preemies in Toronto are just starting to collect supplies of breastmilk, after years of giving formula. For those of you who are interested in learning more about cross-nursing, there is an interesting discussion going on on the Alpha Mummy blog.
She’s Not a Supermodel, She is a Star
Wednesday, February 11th, 2009
Sophie, a 22 year old UK nursing mom poses for the Be a Star breastfeeding awareness campaign.
Now that I’ve started talking about the various campaigns promoting breastfeeding awareness, I am not going to stop ! This one, ¨Be a Star¨ has been running for a little while in UK cities where the breastfeeding initiation rate is low. It brings glamour back into breastfeeding, showing that you can be pretty while nursing.
Well, we knew that 
, but it does not hurt to be reminded of it ! Ladies, put on your Momzelle nursing top, pick up your heels and your sunglasses, and join the Stars !
If you’ve heard of a great breastfeeding campaign, please let me know as I am starting to collect good ideas over here. Thanks !
It’s all about boobs.
Monday, February 9th, 2009
They Weren't Put There Just to Hold Up a Strapless Dress
They Weren’t Put There Just to Hold Up a Strapless Dress.
I love how this Infact Canada poster promoting breastfeeding plays with the various functions of a woman’s breasts. It is hard to read in such small characters, but is is written ¨Contrary to popular belief, breastfeeding after childbirth won’t affect your breast size, shape or ability to defy gravity ¨. I simply love it. It is not because you are a nursing mom that you suddenly can not feel sexy and be a woman. It is quite a striking way to talk about the myths of breastfeeding too.
Campaigns promoting breastfeeding can be very inventive and fun. This one certainly won’t leave you indifferent.
Did you know about the Code ?
Wednesday, February 4th, 2009This is something that I first read a while back on the Nourri-Source website, (a good breastfeeding resource/support for Quebec mothers), but it is Dr. Jack Newman’s book The Ultimate Breastfeeding Book of Answers that really got me thinking. Over 20 years ago, the World Health Organization published the International Code of Marketing of Breastmilk Substitutes. It forbids any advertising for formula (like the one we see in numerous baby magazines), direct marketing to mothers (like the one done at baby shows), the donation of samples (by the manufacturer or through doctor offices), sales on formula (hu-hum, I guess the corner drugstore is not aware of this), etc. Every year or two, the code gets updated.
I can’t help but think that if this code was really implemented and monitored by all the countries that signed it (Canada is one of them, by the way), Facebook would not have a problem with the decency of a partly uncovered breast, as breastfeeding would naturally be THE culturally accepted way to feed an infant.
To learn more about the monitoring of the Code in Canada, visit Infact’s website. Elsewhere in the world, IBFAN.
Pour lire le code en français, cliquez ici.
Cool breastfeeding video
Monday, February 2nd, 2009This video used to be on the previous version of Momzelle’s website and I am really sad it is not there anymore. It is such an amazing and nice video promoting breastfeeding, I thought I’d share it with you here. Enjoy !
[youtube=http://ca.youtube.com/watch?v=942FRjAJhxU]