Momzelle Breastfeeding Blog » breastfeeding on tv

Breastfeeding with a Momzelle nursing top on Dragons’ Den

Christine from Momzelle — Fri, 05 Mar 2010 14:32:22 +0000

First of all, I want to thank you all for your amazing support. I have received an overwhelming response after my apparition on the Dragons’ Den show on CBC Wednesday March 3rd 2010 and this has proven to be extremely positive and encouraging. I am really glad that they chose to present both breastfeeding and the Momzelle nursing tops in a positive light.

Erin, the mom who was breastfeeding on TV, in front of millions, did an amazing job, and so did her very cute baby (now almost a year old, can you believe it?).

I am super proud and I want to say that all this would not have been possible without the help and love of my brother and business partner Vincent Poirier, who has encouraged, supported and worked with me since the very beginning of Momzelle.

Nothing makes me happier than knowing that our nursing clothing business inspires and empowers other women.

On Monday, March 8th, the National Post will publish an article following-up on the deal I made with Brett Wilson. A photographer came to the office yesterday and took a few pictures. I was so busy when he arrived that I did not even take the time to look at myself in the mirror! I wonder what the picture will look like… Natural, that’s for sure!

NOTE: the article was published, here is a link to it.

Also, here is a little article that I wrote for the Yummy Mummy Club, describing how I felt a few days before the airing of the episode.

Update: Momzelle on Dragons’ Den

Christine from Momzelle — Tue, 02 Feb 2010 14:22:59 +0000

It is now confirmed, I will be on the CBC Dragons’ Den show on March 3rd 2010, 8PM. Tune in to see a new mom (my sister-in-law, Erin) breastfeeding in front of 1 700 000 viewers! Talk about promoting breastfeeding… Youhouuu ! Dragons’ Den is a reality TV show in which entrepreneurs “pitch” their business idea to rich investors. Having created Momzelle after the birth of my daughter, in order to feel at ease while breastfeeding her in public settings, this show was a perfect fit for my brother and I’s business. Unfortunately, you will not see Vincent’s pretty face on the show, he decided to let me face the Dragons alone (luckily, Erin was there:) I’m so glad I got such a great woman’s support)!!!

Update: here is the segment! Click here to read the blog post I wrote after the airing.

Breastfeeding on TV : Momzelle at the Dragons’ Den CBC Show

Christine from Momzelle — Thu, 07 May 2009 17:44:42 +0000

This is SO exciting. This morning I pitched Momzelle to a national canadian TV program, the Dragons’ Den. We do not know if the segment will be aired or not this Fall, but we hope it will ! My friend Erin was there with me, breastfeeding her 5 week old baby with the Momzelle turtleneck in front of what could possibly be one million viewers. I think this can do a lot of good for breastfeeding in Canada, as it really helps to normalize breastfeeding in public. How more public can it be than in front of one million viewers ?

This reality TV show is about new business owners trying to get investment from rich and successful entrepreneurs. To know the outcome of my pitch, you will have to watch the show !

Here’s the proof Vincent and I were there (Vincent did not speak to the “Dragons”, he was there to cheer me up):

The mannequin wears Momzelle v-neck tee in black (45$), and Christine wears Momzelle's Vicky tank in berry (45$))

Second proof: