About Sara

My first child was born on Feb. 16th 2012 and my second is due January 2014. As I embark on my own breastfeeding adventure, I feel so lucky to be able to be a part of the breastfeeding blog world. For more about me read the About Us section of the blog! This blog is intended to be a place of inspiration and information. It is a place to share stories and ideas. I love hearing from you!

Momzelle Nursing News

Posts Tagged ‘breastfeeding’

It’s time to dress up, it’s Holiday season!

Friday, November 30th, 2012


Hurray! The frenzy of the holiday season is finally here! You’ll soon be planning parties and  thinking about the best gifts that are sure to please your special someone. Sure it seems like the same holiday season as years before…except one thing: Now you’rebreastfeeding mom! :)


You think about how to dress your little man or your sweet little princess, but what about you? Do not forget yourself, you deserve something that will make you feel at the top of your game ! Time to sparkle and to dress up!

We have a few wonderful holiday pieces that are sure to make you look as fabulous as you feel! Enjoy!






1. The Flamenco nursing dress: a beautiful empire waist wardrobe piece

   This dress is all about style, elegance and comfort…plus it super easy to breastfeed with its two nursing    openings. It flatters the body,  thanks to the empire waist. That little postpartum belly that we’re all complaining about is hidden by the flamenco drape. The belt goes just under the bust, to highlight the waist.

Finish off the look with a  gorgeous necklace and your favourite pair of shoes.

Available in the super trendy colour blue-green and black, get ready to be complimented and to get everyone’s attention!

Only $72 for the whole month of December :)





2. The drape neck blouse

Soft, comfortable and chic, our second suggestion is the draped neck blouse. For Christmas, let’s go poppy red shall we?  You only have to match it with some classic black pants, a sequin skirt or simply with a pair of dark skinny jeans to get a fancy look for that upcoming holiday party.


Fashion tip: to highlight the drape, your necklace shouldn’t be too long.

We suggest silver jewelry for the red fancy top and some gold to go with the black fancy top.

The drape gives access to each breast and like any other Momzelle top, it’s very easy to nurse in. Made from a blend of cotton and modale, the fancy top allows you to move freely and provides a lot of comfort.

Available in long sleeves or 3/4 sleeves, and in 4 beautiful colors: electric blue, blue-green, black and poppy red.

And the good news is… This item is reduced by  20% for the month of December!






We wish you a happy Holiday season!


Come meet us @The Calgary Baby and Tot Show!!

Thursday, September 27th, 2012

Good day!

Mama’s of Calgary, what are you up to on the weekend of October 13th-14th? Momzelle will be at the Baby and Tot Show at the BMO centre and we’d be sooo de-light-ed to meet you and your little ones!

We will be bringing along some of our bestsellers and you’ll probably get a sneak peek of the upcoming new Fall/Winter collection ;) . Special discounts and prices just for the show! Don’t forget to spread the word :)


We really look forward to meeting you in person!


PSSST…… We are nominated for best original product at this year’s Calgary Baby and Tot Show. Exciting isn’t it? :) We just need a little push. Here’s the link to vote www.calgarybabyshow.ca/announcements/2012-exhibitor-awards-nominees/!

Many thanks for your support :D


Gender Loving Care?

Wednesday, September 21st, 2011

Earlier this week, I read a blog post by Alpha Parent called Who is best to parent?  Boys or girls? It is an excellent article designed to help people who are dealing with gender disappointment.  I am twenty weeks pregnant and my husband and I have decided to keep the gender a surprise until delivery day.  This is our first child and I can honestly say that I will be thrilled with whatever we are blessed with; a boy or a girl.  It’s cliche, but I just hope for a healthy, happy baby.

The idea of gender disappointment does linger in the air though.  I’ve already heard comments from friends and family such as “I’m sure you’d love a boy to play hockey with” to my husband.  Will he be disappointed if the house is overflowing with pink things?  I admit that I feel I would be much more capable of raising a girl.  I don’t have brothers or nephews.  There are barely any boys in my family.  I feel unprepared.  But I also feel up to the challenge and part of me wants the uniqueness of having the first boy in the family!

Gender disappointment is a topic that I think needs to be discussed.  In my research, I read many stories of women who are dealing with it.  There was much talk of guilt and shame, keeping it to themselves and being afraid to love their child.  Though it doesn’t affect us all, I think it is much more common than it is talked about.  There are cultural and societal pressures regarding gender that can easily consume us.

So how do you cope with gender disappointment?  How do you overcome it? I think reading the above mentioned post is a good start!  It lists 100 benefits of raising each gender.  It is fascinating and will hopefully lend perspective to those who have lost it.  I think it is important to acknowledge your feelings.  Communicate with your spouse, doctor and/or someone you trust and work through your emotions.  Many people are insensitive to the issue and can only make you feel worse.

Did you face gender disappointment?  How did you deal with it?  What are your best resources that you want to share with other mom?  This is a safe and non-judging place.  All feelings are valid.

Here are some resources I found:
Secretly Sad: Overcoming Gender Disappointment

Help for those suffering from gender disappointment

Monday’s Breastfeeding Inspiration

Monday, September 19th, 2011

Here is a really sweet video to start the week off on a good note!  I love this song.  It was posted by Social Change Hub.

NIP (nursing in public) sightings

Friday, August 26th, 2011

Don’t eat soft cheese, don’t drink alcohol, watch out for mercury in fish, stop smoking, don’t get too much vitamin A, don’t forget folic acid; the list of not to do’s is long and controversial when it comes to having a baby.  Of course, we do our best to follow it because the health of our child usually takes precedence over all else.

This made me wonder about all the things we are supposed to do, specifically breastfeeding.  There is no argument now that breastfeeding is best.  We are inundated with statistics and facts about the benefits of breast milk.  We are told to do it exclusively for the first six months of our child’s life.  So how often do you see a woman breastfeeding in public?  Now that I am blogging about breastfeeding I am on the lookout for women who NIP (nurse in public).  Where are they?!  I want to see them on the subway, at the restaurant, in the parks!!  I’m sure they are out there, I belong to a community of breastfeeding bloggers and I read stories about nursing in public every day.  Since I found out that I am expecting my first child, I seem to see dozens of pregnant women and newborns in slings every time I step out of my apartment.   Perhaps these breastfeeding women are just really discreet and once I become a breastfeeding mom my radar will be extra sharp, but until then I can’t help but come to the conclusion that our society still encourages us to hide inside.  This is the same society that tells us breastfeeding is best!

With World Breastfeeding Week having just past, I hope the awareness raised will make the NIP sighting less of a rarity, less controversial and more welcomed around here.
Here is a wonderful video that echoes my sentiment to those that NIP!
~ Sara @ Momzelle

And here are some tips for breastfeeding in public with ease:
Today’s Parent article Breastfeeding in Public

Blog entry on giggle.com

Buy a Momzelle Nursing Top!!


Monday’s Breastfeeding Quote

Monday, July 25th, 2011
Breastfeeding is an instinctual and natural act,
but it is also an art that is learned day by day.
It is almost always simply a matter of practical knowledge
and not a question of good luck.
- La Leche League
As I anticipate breastfeeding with the birth of my first child (in February), I think of all the women in my life that have shared their adventures with me.  Most of these women had wonderful experiences breastfeeding, but I doubt any would say it was because of luck!  I want to believe that I will know what to do and that my child will know what to do.  I also want to believe that I will be supported (or reach out and find the support) if it doesn’t all go to plan, because when does it all go to plan with children!!
Sara @ Momzelle

Hooray for nursing moms!

Friday, October 8th, 2010

“Hooray for nursing moms!”  is one of the numerous comments I received after Reuters, the news agency, published an article + video + entrepreneurial journal about Momzelle on their website. It made me think: merely by existing and by catering exclusively to nursing mothers, Momzelle promotes breastfeeding. This is one of the greatest feelings ever: to know that you’ve started a business that is actually promoting positive change in the society. Many thanks to Jon Cook from Reuters for contacting me and to Nathalie Armstrong for writing such a great article.

A Toronto mom, Michelle, breastfeeds her toddler on the video and I believe that’s awesome.

Momzelle co-founders Christine Poirier and her brother Vincent at their office in Toronto. Picture taken June 2010. Credit: Reuters/Jillian Kitchener

Momzelle co-founders Christine Poirier and her brother Vincent at their office in Toronto. Picture taken June 2010. Credit: Reuters/Jillian Kitchener

New breastfeeding stats are out for the US

Tuesday, September 14th, 2010

The US Breastfeeding report card is out for 2010. Stats fanatics, have fun  reading it!

Look at what your own state can do to improve its breastfeeding rates. I find it quite impressive to see the wide variation between the states. How did yours do?

Taken straight from the Centre for Disease and Prevention Centre’s website, here is the report:

Breastfeeding Report Card—United States, 2010


Improving the health of mothers and their children is a primary goal of the Centers for Disease Control and Prevention (CDC). Protecting, promoting, and supporting breastfeeding, with its many known benefits for infants, children, and mothers, is a key strategy toward this goal.

There are many different ways that communities support mothers and babies to breastfeed, and everyone plays a role. The CDC Breastfeeding Report Card provides state-by-state data so that health professionals, legislators, employers, business owners, community advocates and family members can work together to protect, promote, and support breastfeeding. The Report Card indicators measure types of support in key community settings as well as the most current data on the breastfeeding goals outlined in Healthy People 2010.

The Report Card brings together all of this information to help tell the story of breastfeeding practices in your state. It condenses many types of data so that community partners can monitor progress, celebrate state successes, and identify opportunities for growth and improvement.

What’s new this year?

The most recent CDC data show that 3 out of every 4 new mothers in the U.S. now starts out breastfeeding. The U.S. has now met the Healthy People 2010 national objective for breastfeeding initiation. However, rates of breastfeeding at 6 and 12 months as well as rates of exclusive breastfeeding at 3 and 6 months remain stagnant and low.

More babies in the U.S. are now born at Baby-Friendly™ facilities than ever before. However, these births still represent less than 4% of all U.S. births. Further, the CDC mPINC survey of all birth facilities in the U.S. shows that the average score for facilities nationwide is only 65 out of 100, and only 2 states’ facilities scored 80 or more points.

A greater number of people are now working on improving how states support mothers and babies to breastfeed.  Nationwide, health departments now dedicate nearly 97 full-time equivalents (FTEs) to supporting breastfeeding mothers and babies in their states. However, this still represents less than 2 FTEs per state dedicated to a health issue that is clearly recognized as a national priority.

What do the numbers tell us?

High breastfeeding initiation rates show that most mothers in the U.S. want to breastfeed and are trying to do so. However, even from the very start, mothers may not be getting the breastfeeding support they need.  Low breastfeeding rates at 3, 6, and 12 months illustrate that mothers continue to face multiple barriers to breastfeeding.

Across the U.S., the average level of support that birth facilities provide to mothers and babies as they get started with breastfeeding is inadequate, and hospital practices and policies that interfere with breastfeeding remain common. In the U.S., too few hospitals participate in the global program to recognize best practices in supporting breastfeeding mothers and babies, known as the Baby-Friendly Hospital Initiative.

What can states do to improve breastfeeding rates?

Use the Breastfeeding Report Card to identify your state’s needs, develop solutions, and work together within your community to better protect, promote, and support breastfeeding statewide.

Percent of Children Who Are Breastfed at 6 Months of Age, Among Children Born in 2007 (Provisional)
Percent of Children Who Are Breastfed at 6 Months of Age, Among Children Born in 2007 (Provisional)
Source: National Immunization Survey, Centers for Disease Control and Prevention, Department of Health and Human Services

This data is also available in table form.

Breastfeeding Report Card Indicators – 2010

Each indicator is measured in every state, allowing easy state-by-state comparisons.

Outcome Indicators

Five indicators profile the extent to which infants in a state are breastfed.  These are derived from the breastfeeding goals outlined in Healthy People 2010, a description of the nation’s health priorities.

For more, see Breastfeeding Report Card, United States: Outcome Indicators.

Process Indicators

Elements of breastfeeding-friendly communities are measured in nine more indicators, measuring support from birth facilities, health professionals, state legislation, and public infrastructure (public facilities and services).

For more, see Breastfeeding Report Card, United States: Process Indicators.

Healthy People 2010 Targets
Objective 16-19 – Increase the proportion of mothers who breastfeed their babies:

  • In early postpartum to 75%
  • At 6 months to 50%
  • At 12 months to 25%
  • Exclusively through 3 months to 40%
  • Exclusively through 6 months to 17%

Birth Facility Support

  • State Maternity Practices in Infant Nutrition and Care (mPINC) score
  • Percent of live births occurring at facilities identified as part of the Baby-Friendly Hospital Initiative
  • Percentage of breastfed infants receiving formula before 2 days of age

Birth facility policies and practices significantly impact whether a woman chooses to start breastfeeding and how long she continues to breastfeed. Several specific policies and practices, in combination, determine how much overall support for breastfeeding a woman birthing in a given facility is likely to receive and how likely her baby is to receive formula in the first 2 days.

Two initiatives, one national and one global, provide informative measures of birth facility support. The mPINC Survey initiated by CDC, in collaboration with the Battelle Centers for Public Health Research and Evaluation in 2007, measures breastfeeding-related maternity care practices at intrapartum care facilities across the U.S. and compares the extent to which these practices vary by state. Thus, the state mPINC score represents the extent to which each state’s birth facilities provide maternity care that supports breastfeeding.

The Baby-Friendly Hospital Initiative (BFHI) is a global program sponsored by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) to encourage and recognize hospitals and birthing centers that offer an optimal level of care for lactation based on the WHO/UNICEF Ten Steps to Successful Breastfeeding for Hospitals.

To be designated as “Baby-Friendly,” facilities undergo external evaluation to demonstrate that the facility meets all of the Ten Steps requirements. All types and sizes of birth facilities can seek the Baby-Friendly designation. Some states have several small Baby-Friendly facilities, others have only one or two large ones, and still others have none at all. Because facilities vary in size and the number of births, measuring their impact on public health requires more than just counting the number of Baby-Friendly facilities per state. The best way to measure their impact is to look at the proportion of births in a given state occurring at facilities that have earned the Baby-Friendly distinction.

Professional Support

  • Number of International Board Certified Lactation Consultants (IBCLCs) per 1,000 live births

IBCLCs are health professionals who specialize in the clinical management of breastfeeding.  IBCLCs work in many health care settings, such as hospitals, birth centers, physicians’ offices, public health clinics, and their own offices. A strong statewide group of professional breastfeeding experts (IBCLCs) is needed to assist the mother-infant pair, create and administer lactation programs, and educate other health professionals about breastfeeding. Much of an IBCLC’s work is done one-on-one; therefore, only a rough estimate can be made of their availability to provide professional support within a state. The best measure is the ratio of IBCLCs to the number of live births.


  • Laws protecting breastfeeding in public
  • Laws mandating support for breastfeeding mothers who return to work

Most states now have some form of legislation (laws) protecting the basic human right to breastfeed. Unfortunately, despite protective laws, mothers and babies who breastfeed in public still face obstacles and negative reactions.  Legislation reflects social acceptance of breastfeeding as a normal activity, concern for the health and well-being of children, and the importance of breastfeeding as a public health issue.

Laws mandating support for breastfeeding mothers who return to work encourage mothers to continue breastfeeding after returning to work by requiring a minimum level of breastfeeding support from the employer. Such laws support the economic goals of employers and employees as well as the well-being of mothers and children.


  • Number of state health department full-time equivalents (FTEs) responsible for breastfeeding
  • Statewide breastfeeding coalitions with public Web sites

State health departments are the central state agencies responsible for the public health and welfare of women and children. Among their many responsibilities, employees in these agencies help ensure appropriate consideration of breastfeeding in public programs and services. FTEs dedicated to the protection, promotion, and support of breastfeeding are needed to develop, implement, monitor, and maintain breastfeeding interventions.

A statewide coalition dedicated to breastfeeding represents a basic level of community support for breastfeeding.  Though these coalitions differ in terms of what they do and how they do it, they share a commitment to empower community members to be local change agents. Coalition members make the case to their community for the importance of breastfeeding.

State coalitions with publicly available Web sites have an effective way to communicate. On their Web site, coalition members can share information with existing members and also recruit new members interested in breastfeeding issues. Coalition Web sites are also an excellent way to reach community members who want quality breastfeeding information and online support.

Support in Child Care Settings

  • Number of states with child care center regulations that support breastfeeding

In the U.S., nearly two thirds of infants are routinely cared for by someone other than a parent. About half of these infants attend child care centers; the other half spend time in a variety of home-based settings including licensed family child care homes or the home of a family member, friend, or neighbor. Thus, child care facilities – both family child care homes and child care centers – play an important role in promoting breastfeeding among mothers whose infants are cared for in these facilities. States that lack regulations that support breastfeeding at child care facilities are encouraged to meet best-practice national standards set by Caring for Our Children.

Data Sources

  1. Breastfeeding outcome indicators – Ever Breastfed, Breastfeeding at 6 months, Breastfeeding at 12 months, Exclusive breastfeeding at 3 months, Exclusive breastfeeding at 6 months
  2. Breastfeeding process indicators
    • Average mPINC Score
      Source: 2009 CDC Maternity Practices in Infant Nutrition and Care (mPINC) Survey.
    • Modes of support per live births by state
      Source: Total live birth information:  Hamilton BE, Martin JA, Ventura SJ. Births: Preliminary data for 2007. National vital statistics reports, Web release; vol 58 no 16. Hyattsville, MD: National Center for Health Statistics. Released April 6, 2010. Available at http://www.cdc.gov/nchs/data/nvsr/nvsr58/nvsr58_16.pdf Adobe PDF file [PDF-312k]
      Accessed 7/20/2010.

      • Percent of live births at facilities designated as Baby Friendly (BFHI)
        Source: Baby Friendly USA. Baby-Friendly Hospitals and Birth Centers as of July 2010. Available at http://www.babyfriendlyusa.org/eng/03.htmlExternal Web Site Icon

        • Hospital annual birth census information:  American Hospital Association Annual Survey Database for Fiscal Year 2007.
        • Birth center annual birth census information:  2009 CDC Maternity Practices in Infant Nutrition and Care (mPINC) Survey and personal communication.
      • Number of IBCLCs per 1,000 live birth
        Source: International Board of Lactation Consultant Examiners.  Facts and Figures about IBCLCs in the Americas and Israel. Available at http://www.americas.iblce.org/upload/Facts_Figures_AMS.pdf Adobe PDF file [PDF-93k]
        External Web Site Icon
        Accessed 7/10/2010.
      • Number of states with child care regulations that support breastfeeding
        Source: Benjamin SE, Taveras EM, Cradock AL, Walker EM, Slining MM, Gillman MW. State and regional variation in regulations related to feeding infants in child care. Pediatrics. 2009;124:e104-e111. (following publication, authors updated data to Feb 2009 for use in the Breastfeeding Report Card). Available at http://pediatrics.aappublications.org/cgi/content/abstract/124/1/e104
        External Web Site Icon
        Accessed 7/20/2010.
    • Number of state health dept FTEs dedicated to breastfeeding
      Source: Personal communication with State WIC Breastfeeding Coordinators and other state employees in each state
    • State legislation about breastfeeding
      • Breastfeeding in public places
      • Lactation and employment
        Sources: National Conference of State Legislatures: Breastfeeding Laws, updated March 2010. Available at http://www.ncsl.org/programs/health/breast50
        External Web Site Icon
        Accessed 7/21/2010.
    • State breastfeeding coalitions

Sweeten your day with this breastfeeding quote

Tuesday, May 25th, 2010

Really sweet!

“With his small head pillowed against your breast and your milk warming his insides, your baby knows a special closeness to you. He is gaining a firm foundation in an important area of life—he is learning about love.”

The Womanly Art of Breastfeeding, originally published by La Leche League in 1958

Loving and breastfeeding

Breastfeeding quote: will warm you up!

Monday, February 8th, 2010

Today’s breastfeeding quote is from Grantly Dick-Read (1890-1959), who is considered to be the father of natural childbirth. He encouraged mothers to give birth with as little medical intervention as possible, educating parents about the benefits of giving birth naturally. Whether a woman gives birth by c-section or not (let’s acknowledge that about a third of American women now give birth by c-section) breastfeeding remains the answer to the three baby’s demands stated below by Grantly Dick-Read. Ain’t that grand?

A newborn baby has only three demands.  They are warmth in the arms of its mother, food from her breasts, and security in the knowledge of her presence.  Breastfeeding satisfies all three.

~Grantly Dick-Read


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