I don’t like to write about negative things, but I just had to post about this evenflo marketing campaign. I’ve had an extended long weekend away from my computer and as I catch up with all the breastfeeding news this morning I am shocked to see this video!
I am not shocked to read all the outraged comments on twitter or facebook. We’ve recently been told that breastfeeding mothers have “mama bear” tendencies, so it was no surprise that the claws came out.
I am not yet breastfeeding. When my first child is born in February, I will get an even better sense of the offending nature of this ad campaign. As a consumer though, I am fully aware of the distasteful way absolutely every character is portrayed. It’s insulting to everyone (especially me, the viewer!). The overbearing mother-in-law, the bumbling grandpa, the passive husband and the ever-cleaning, irritated mom; how original! It insults my intelligence and they are trying to be funny.
Here is a wonderfully eloquent post by PhD in Parenting that expresses just why it is so disappointing to see a company go wrong.