News about our Maternity & Breastfeeding Store

By:  Sara Scharnitzky

July 31 2017

Big Latch On 2017

What is the Big Latch On?

It is a celebration held annually over two days during World Breastfeeding Week (August 1st – 7th).  This year the Big Latch On takes place on August 4th and 5th.  It is an event that aims to protect, promote & support breastfeeding families.

It endeavors to do this by:

- Providing support for communities to identify and grow opportunities to provide on-going breastfeeding support and promotion locally.
- Raising awareness of breastfeeding support and knowledge available locally and globally.
- Helping communities positively support breastfeeding in public places.
- Making breastfeeding a normal part of day-to-day life at a local community level.
- Increasing support for women who breastfeed – women are supported by their partners, family and their communities.
- Ensuring communities have the resources to advocate for coordinated appropriate and accessible breastfeeding support services.

      Each location of the event holds a latch count each day at 10:30am.  Last year there were over 17,000 mothers and children recorded breastfeeding!  It is an amazing place for a new mom to see such an outreach of support in her local community.


      Breastfeeding my daughter at a

      Big Latch On event in 2012

      I attended a Big Latch On when my daughter was six months old.  It was a wonderful day of camaraderie, meeting new friends and getting a fun goody bag 🙂

      Momzelle is a proud partner of the Big Latch On for the third straight year.  Find an event near you and keep your eye out for a treat from us in your swag bag!

      Where will you be attending a Big Latch On?  We would love to hear how many participants were at your event!

      Happy World Breastfeeding Week!



      The post Big Latch On 2017 appeared first on Breastfeeding apparel blog.

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