About Sara

My first child was born on Feb. 16th 2012 and my second is due January 2014. As I embark on my own breastfeeding adventure, I feel so lucky to be able to be a part of the breastfeeding blog world. For more about me read the About Us section of the blog! This blog is intended to be a place of inspiration and information. It is a place to share stories and ideas. I love hearing from you!

Breastfeeding photos and Kim Kardashian

November 21st, 2014

It’s been all over the internet and even the news, so it is likely that you have seen the recent magazine cover of Kim Kardashian.  As social media girl for Momzelle, I follow lots of wonderful breastfeeding-related Facebook pages and have found this resounding question come up again and again; why is Kim K’s picture okay but mother’s nursing their children are found offensive?

Here are a few of my favourite memes and articles on the subject.

“Wait! I don’t get it. No disrespect to Kim but… people are offended by my breastfeeding selfies & are fine with her (amazing) booty cover?” A great quote from Alyssa Milano who has shared a few photos of breastfeeding her two children over the years.  This one being my recent favourite:

alyssa bfing


Then there is this hilarious spoof from Breastfeeding Mama Talk (photo of photographer and mom, Jamie Wittwer):

KimK spoof


An excellent article on Huffington Post by The Leaky Boob sums it up well: “There are those who are totally fine with breastfeeding photos, but take issue with sexualized objectifying images of naked women, and those who cheer for the sexy nudie shots, but call breastfeeding images disgusting, because having a sexual fantasy about a woman’s body is all fine and good, but adding a baby to the picture seriously crosses a line”.

I say to each their own!  Women’s bodies are beautiful and we should be proud.  How publicly proud you are is up to you!

Is there hypocrisy in censoring breastfeeding photos but not Kim K’s?  Do/would you post breastfeeding selfies? Tell us your thoughts.



New Styles! Fall/Winter Collection is here!

November 17th, 2014

2014 has been a very big year for Momzelle.  We have been working very hard and are finally able to share our big news with everyone!  We are very excited to introduce new styles of nursing wear this fall/winter and the Momzelle nursing bra.  We are famous for our comfortable and casual nursing wear, but we thought it was time that Momzelle offered something a little more chic ;)

Our very first maxi nursing dress! Perfect for so many occasions.  It is made of the softest combination of rayon and spandex and comes in black and a gorgeous deep purple.

black maxipurple maxi


Imagine a nursing opening that is even more discreet and stylish than our already famously discreet and stylish openings!  Here is our new nursing wardrobe staple, the nursing top Sara (named after yours truly because I haven’t stopped wearing the production sample since we got it!)

Casual or chic depending on your mood, this top flows over the body in a light, stretchy fabric that fits every body type.  Available in five lovely colours.

red sara top grey sara top

Shop all our new Fall/Winter styles here!

Breastfeeding see, Breastfeeding do!

November 16th, 2014

First of all, hello again!  I blinked and suddenly I have a nine month old son and an entire summer and fall without a blog post!  But I am back and plan to keep this space updated on all things breastfeeding and Momzelle :)

My daughter has grown into the role of big sister just wonderfully over these last few months.  At first she was a little weary of the tiny creature that moved in and took up so much of her mama’s lap space.  Now she yells “Alex needs mama’s milk” at the first little whimper of her brother (she yells that in French, but we’ll leave our biligual household to another post!)

This summer we finally caught a photo of what every breastfeeding mama waits for… the breastfed to become the breastfeeder :)
Adèle nursing baby

Does your little one nurse their babies? Feel free to share with us below!

New Styles! – Summer Collection ’14

June 8th, 2014

Our Summer collection has arrived!  We are happy to announce we have new styles and colours for this lovely hot season.

We have a new print and a return of a favourite on a new colour!

20140530Momzelle-157-Modifier Fly with me

We have also improved our classic criss-cross tee and tank top by adding ruching and making it in the softer, lighter cotton/modal/spandex blend.



As always our tops are perfect for easy and discreet nursing.  Here I am with my four month old son in the criss-cross tank ;)

sara nursing photoshoot

What is your favourite from our new collection? :)

Mother’s Day Giveaway

May 7th, 2014

This Mother’s Day we have teamed up with our good friend, Cathy Thorne, for a great giveaway.  Cathy is a Toronto artist and author of Everyday People Cartoons.  Her book “Cookie in the Moment” is a hilarious collection of cartoons that every woman can relate to.

Cathy Thorne bf cartoon - bath

For your chance to win a copy of her book and a $20 gift card to momzelle.com,  comment below or hop on over to our facebook page and leave a comment on our post that asks “What is the best parenting advice your mother gave you?” .  3 winners will be picked at random.  Contest ends May 11th at midnight (EST).

eau de bebe cathy thorne

You can also purchase the book here for only $12!

Des hormones pour devenir mère

May 6th, 2014

Un article de Marie-Caroline Bergouignan, IBCLC, commandité par les vêtements d’allaitement Momzelle.

Quand une femme devient enceinte, elle se prépare à accueillir son bébé. Mais que fait-elle pour se préparer à ce qui va changer sa vie : devenir mère ? La naissance d’un enfant est aussi la naissance d’une mère, d’un père et de parents.

La nature a bien fait les choses et nous aide à nous préparer à cette transformation. En effet, durant la grossesse, le travail, l’accouchement et tout le long de l’allaitement, notre corps sécrète des hormones qui transforment notre cerveau et développent notre cerveau maternel. Vous avez bien lu, les hormones nous aident à avoir des comportements maternels ! Je vous propose de regarder cela de plus près.

Pendant la grossesse, les hormones changent le cerveau pour le préparer à manifester des émotions et comportements maternels. Tout se met en place dans le cerveau pour que les circuits maternels fonctionnent.

Lors d’un accouchement normal et physiologique, les hormones permettent au bébé d’arriver alerte, calme et compétent pour allaiter et permettent à la mère d’accueillir son bébé de façon alerte, intéressée et désireuse de prendre soin de son bébé dès les premiers instants. La grossesse et l’accouchement physiologiques permettent de construire la confiance de la femme à devenir mère, à faire confiance en ses compétences et en celles de son bébé.

oxytocin baby blog

Regardons en détail les différentes hormones en jeu.

L’ocytocine est appelée l’hormone de l’amour ou de la socialisation parce qu’elle est impliquée dans tout comportement social agréable. L’ocytocine, pendant le travail, active différentes parties du cerveau qui favorisent l’émergence de comportements maternels tels que aimer son bébé et chercher à rentrer en relation avec lui, aller vers son bébé qui pleure, prendre soin du bébé, lire les signes et les besoins du bébé. Mais elle a aussi pour effet de calmer d’autres zones du cerveau pour que la mère devienne plus agressive à protéger son bébé par exemple.

Juste avant de sortir, quand le bébé atteint la partie basse du vagin, le cerveau relâche une quantité maximale d’ocytocine. Dans les minutes qui suivent la naissance, si les conditions d’intimité et de sécurité sont réunies, si l’accouchement n’est pas perturbé ni les premiers moments entre la mère et le bébé, la mère aura un taux jamais égalé d’ocytocine. L’hormone va se retrouver dans le cerveau antérieur où s’organisent les comportements maternels et va diminuer l’anxiété du premier contact avec le nouveau-né et encourager ainsi le comportement maternel pour favoriser un attachement fort et immédiat avec l’enfant. Lors de chaque tétée, l’ocytocine aide la mère à relaxer et à baisser son niveau d’anxiété. Chaque fois que la mère allaite son enfant, celui-ci améliore donc en retour, par l’entremise de l’ocytocine, le lien qui l’unit à sa mère, le lien d‘attachement.

Les hormones ne travaillent pas seules ou de façon isolée. Même si l’ocytocine est la principale hormone en jeu pour les comportements maternels, d’autres sont essentielles pour lui permettre de faire son travail. Ainsi, la prolactine, les oestrogènes, les endorphines et l’adrénaline participent à ce processus, chacune à sa façon. Certaines favorisent des comportements maternels, d’autres favorisent directement le travail de l’ocytocine ou encore le développement de circuits maternels dans le cerveau.

L’adrénaline est très présente lors du premier regard entre la mère et son bébé et serait essentielle au lien d’attachement qui se crée à ce moment précis. Le croisement des regards est une étape importante du début de la relation mère-bébé chez les humains. Dr Pilliot, pédiatre français et initiateur de l’IAB (Initiative Amis des Bébés) en France, note cet instant comme étant le moment où la femme devient mère.

On peut donc comprendre que chaque intervention pendant la grossesse, l’accouchement et l’allaitement vient perturber tout ce processus hormonal. En effet, les interventions vont nuire, voir inhiber la sécrétion de ces hormones et ainsi perturber le sentiment de compétence chez la mère, désorganiser les compétences du bébé et en bout de ligne affecter le lien d’attachement.

Mais tout n’est pas perdu, même si vous n’avez pas eu un accouchement complètement naturel. Cela ne fera pas de vous une mauvaise mère irrécupérable !!

En favorisant le peau à peau avec votre bébé les premières semaines ainsi que l’allaitement à la demande, vous favorisez la sécrétion d’ocytocine et le processus qu’elle déclenche dans le cerveau.

oxytocin2 baby blog

Michael Meaney, professeur en neurologie, a découvert que le type de soins dispensés par la mère en début de vie peut se répercuter directement sur le développement des systèmes de régulation cérébrale du stress, en modifiant la chimie de l’ADN de certains gènes. Ces effets persistent à l’âge adulte. Ceux qui ont reçu les soins de leur mère multiplient leurs neurones, leurs capacités, et les femelles deviennent plus tard, des mères tendres et habiles.

Il est donc primordial de prendre soin de ces premiers instants, du bébé et de la mère en devenir, et de protéger leur relation en développement. Il en va de l’avenir de cet enfant et de cette mère et certains auteurs vont jusqu’à dire qu’il en va de l’avenir de l’humanité !

Donc, laissez aller vos hormones pour améliorer vos compétences parentales!!


Bonne fête des mères!


Marie-Caroline Bergouignan

Consultante en lactation IBCLC

Au service de votre allaitement






- The journey of becoming a mother de Judith Lothian, 2008, dans The Journal of Perinatal


- L’amour scientifié, de Michel Odent, 2001

- Le cerveau maternel  de John Russell, Société de neuroendocrinologie, 2011


- L’ocytocine : l’hormone qui crée des liens


- Early parenting informed by neuroscience, conférence de Jill Bergman, Grande Conférence de l’AQC 2013

- Le Dr Michael Meaney : plus de câlins, moins de stress ! de Liz Warwick, Bulletin du Centre d’excellence pour le développement des jeunes enfants, 2005


- Michael Meaney : construire une Maison pour la vie, de Raul Ventura Junca, International association for the study of attachment, 2010


- Les neurones-miroirs – L’épigénétique – La capacité d’apprendre, de Ioanna Mari, Organisation Mondiale des Associations pour l’Éducation Prénatale, 2009


- Ocytocine et stress de la mère au cours de la lactation en post-partum, de C. Boutet, L. Vercueil, C. Schelstraete, A. Buffin, J.J. Legros, Annales d’endocrinologie, vol.67, #3, 2006, pp.214-223


- J’accouche bientôt : que faire de la douleur ? de Maïtie Trélaün, 2012

Vous pouvez diffuser et partager cet article sans autre permission, à condition qu’il soit utilisé exclusivement dans son intégralité et dans des contextes où le « Code International de commercialisation des substituts du lait maternel » de l’OMS est respecté. Ce texte de Marie-Caroline Bergouignan, Consultante en lactation, IBCLC, a été commandité par Momzelle inc. Cette mention est considérée faisant partie intégrante du texte et devra donc faire partie de la diffusion.


Here we go again…Breastfeeding a new baby!

February 10th, 2014

It has already been over a week since the birth of my second child.  Time goes so fast!  I have been transported back to those early days of motherhood and back to the beginning of a breastfeeding relationship.  It has been two years since I was cuddled with a newborn, spending the days skin to skin getting to know each other.  My toddler weaned during the first trimester of this pregnancy.  My most recent memory of breastfeeding is wrangling a 14 month old at bedtime.  Newborns and all their nuances are a whole different nursing experience.


My breastfeeding journey with my daughter began with a rough start, as you can read here.  Working through obstacles in those early days lead to over a year long, fabulous breastfeeding relationship.  I wanted to make sure that I could give my son the same nourishment and bonding that I found with my daughter.  I prepared for our journey the best I could on my end.  I had a natural birth at a baby friendly hospital.  I had immediate skin to skin after birth and encouraged him to latch within an hour.  But a newborn has to learn his part too!

Initially, the latch caused pain.  I was careful to break the latch and start again right away to spare my nipples.  We spent the first hours after birth skin to skin and learning.  Perhaps my experience as a second time mom made all the difference, but we are off to a great start!  I have been patient with the slight discomfort that comes with such sudden attention on the nipples.  There is such a different feel to this “slight discomfort” versus the intense pain of cracked, damaged nipples the first time around.


I am really enjoying being back in the newborn phase of breastfeeding.  He and I have fallen in love and I can’t wait to watch him grow off the nutrients and emotions of breastfeeding!

Did breastfeeding go better the second time around?  How did your experience with your first help you with your second?



The Best Baby Gift

January 20th, 2014

This post was written by a guest blogger, my mom!  I’m honoured to have her attending the birth of my second child (any day now, I’m forty weeks this week!) as both my mother and my doula.  Here she shares her experience as a grandmother, mother, doula and former breastfeeder.


The best gift for a new baby is not the absolutely adorable layette you just couldn’t stop yourself from buying, or the latest piece of baby equipment Mom said she just must have, or the personalized silver spoon or piggy bank.  The best baby gift in my opinion is time with a Lactation Consultant.  I hope by sharing our experiences I will be able to convince you that this is true.


When my oldest daughter was pregnant with her first child I thought I knew it all.  I had worked as an RN on the postpartum floor in my first profession.  I had breastfed for a total of 3 years of my life with great support from the leaders and moms at La Leche League.  I had delivered my second child at home.  I had trained as a doula (although my life had become too transient to support a career as such).  My daughter and I had numerous conversations about nursing plus had done extensive reading on current thoughts.  After an amazing drug free delivery which I was honoured to attend, nothing could prepare us for her first breastfeeding experience with the pain of cracked nipples, anxiety about supply then a blocked duct (the severity of which both her GP & I missed), leading to mastitis and an abscess requiring surgery.  It was not surprising that my tearful daughter told me at six weeks or so that she was switching to formula.  I think she felt like she was letting me down & I was so sorry to have added any pressure to her experience.  I totally understood when she said that what she was going through was harming the bond with her beautiful baby.


With her second pregnancy we were fortunate enough to go to Dr. Jack Newman‘s wonderful clinic in Toronto before delivery and then have their support postpartum.  The decision to have one of his trained lactation consultants make a home visit was what contributed most to a very different scenario than the first time.  These are the experts.  A lactation consultant can determine if there are any physical challenges, either with you or the babe.  She will help with the all-important latch by offering innumerable tips on positioning for you & the baby.  She will be a calm & confident presence amongst the hormone drenched & sleep deprived thoughts of your addled brain.  My daughter went on to a very successful breastfeeding experience.


Next comes my youngest daughter.  Again, I witnessed an amazing drug free delivery, this time at the only designated Baby Friendly hospital in Montreal.  She had a short, very supportive stay where skin-to-skin was the norm for both Mom & Dad. Then came Day 3 when the tsunami of emotions, discomfort & milk coming in hit its peak.  Time to call in the Lactation Consultant.  We were able to contact one who came over within hours and again she set the stage for a very successful breastfeeding experience from then on.  You can read my daughter’s perspective on the experience here.  I still did not have the skill or techniques that would assist in this endeavour but I did have the time to research online for help and the energy to make the number of phone calls necessary to find someone available.


We are now waiting for our first grandson’s arrival.  The lactation consultant is on speed dial although the hospital now has lactation trained nurses on hand as well. Yes, I have succumbed to purchasing the cutest baby boy attire but if the need arises or just to make my daughter feel better I will be using the phone again to call in the expert because the best gift you can give a new baby is the best start possible in this world and I believe that is through breastfeeding.

Did you get help from a lactation consultant?  How did it impact your breastfeeding journey?

Find a certified lactation consultant in your area here.

Find breastfeeding challenges and answers here.

I Make Milk! What’s Your Superpower?

January 10th, 2014

three sisters

We recently received this awesome photo from these Momzelle mamas!  Here they are showing off their Momzelle I Make Milk! What’s Your Superpower? t-shirts.

“My two sisters and I were lucky enough to all have children in the same year.  My eldest sister had twins!  We all breastfeed and the “I make milk!  What’s your superpower?” t-shirt is perfect for making people smile.

We love the comfort and durability of the cotton and, of course, how easy and discreet it is to nurse our babies!

Thank you Momzelle!”

(translated, original in French)

We love to see our nursing tops in action.  Thanks, Geneviève, for sending this in!

Please visit our Momz photos page to see what other nursing mamas have to say about Momzelle.  We’d love to see you there!  Send a photo of you nursing in your Momzelle top to info@momzelle.com, you could win a $50 momzelle.com gift card!

Win Breast Side Stories and a $25 Momzelle gift card!

December 15th, 2013

We are so pleased to be teaming up with, Orit Gilad, the author of the wonderful book “Breast Side Stories“, for a double giveaway!  We have two copies of this colourful book of breast feeding stories from moms all over the world to give away along with two $25 gift cards for momzelle.com. So we will randomly select two winners, each receiving a book and a gift card!  Good luck!

Below is a page from the book:

 Breast Side Stories_Orit Gilad 2013 5-page-001

Here is a synopsis of the book: ”Breast Side Stories” combines 100 funny mini-stories of breast feeding mothers from all over the world. Together with beautiful illustrations that make the stories even more alive we see that all of us have had some weird moments while nursing. The most natural way of feeding a baby can also be a bit humorous when you find yourself with a hungry baby in places like the zoo, the dentist or during an interview. This book is dedicated to all the breastfeeding mothers out there. Whether you are an experienced breastfeeding mother, or new to breastfeeding, you will surely relate to the stories, and find in them your own experiences.

Included in this giveaway is a $25 gift card for momzelle.com. Have fun shopping for a gorgeous nursing dress or stylish nursing top!

maria dress black

a Rafflecopter giveaway